Great post! What the hell were people expecting him to say in the speech last night.It was just an outline of the roadmap to get things moving again with conditions of certain critera being met,nothing was set in stone!!I thought his speech was clear concise easy to understand and delivered excellently.The petty political point scoring on here is tiresome.No matter what the govt is doing or going to do all the anti tory lot are going to be critical.If those of you are that bothered and so upset by what was announced then don`t go to work don`t go out and stay at home.Just wait for the details today before criticising.Boris was hardly going to read out a 50 page document on tv was he!
That is the point. Why choose a Sunday night to make such a critical announcement, not have the absolutely vital details available and then leave absolutely no room or time for questions and clarification?
There was little wrong with the speech per se but absolutely everything wrong with the timing and the lack of proper planning and communication that was absolutely essential to ensure clear and effective messaging.
I'm astonished that even the most timid of docile supporters can't see that as an exercise in clear communication it was a failure.
"I want you to prepare for a long journey and the specific details are really important but I'm not telling you any of the details."
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