When it came out, even the simple stay at home, protect the nhs and save lives caused debate, what does it mean, what can we do can't do because it was new instructions to digest, until it settled down somewhat with questions answered.
This is exactly the same. New instructions here. Debate. Let it get sorted.
Even the simplest simplest new guidance would still attract questions.
You've managed to contradict yourself, as far as I can judge.
If the simple message seven weeks ago needed clarification surely it was blindingly obvious that a more nuanced message would need even more clarification?
Look, I've been involved in similar exercises in the corporate world. You plan carefully, you test the messages, you ensure that you have answers to the inevitable "What about this...?" and "Why that?". You provide the additional information simultaneously and you have people available to answer the questions and provide background as necessary. It is not rocket science.
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