Detailed site traffic statistics show a clear pattern when a cold spell is approaching during the winter months:
1. Traffic increases as people start to pay more attention.
2. Traffic reaches a first peak.
3. The models begin to show a shorter cold spell, and traffic starts to dip.
4. The cold spell arrives and, if snow is in the forecast, traffic increases again to reach a second brief peak.
I think there are two distinct aspects to this. Firstly, for many people the anticipation of a long cold spell is what excites them. As soon as the models start to show the end of the cold spell firming up, even though it hasn’t yet started, traffic begins to wane. That is where we are today.
The second peak is like a sugar rush: it arrives and departs very quickly. People get an initial thrill from the snow, but then, for many (aside from the hard-core), the enthusiasm starts to fade.
Originally Posted by: Brian Gaze